Are you using list building for your Internet business basics strategy? This building is very important because it gives you the opportunity to continually market to a group of people over time. Most marketers just focus on making one sale, and that’s it. I strongly suggest you do not do this simply because there’s a lot of money in your list that you can build a strong and trustworthy relationship with them.
But how can you do this? How can you build trust within your list? Do you have to be a master and have all the information the world?
At first I thought this was the case but the truth is as long as you give value to your list and show them things that are working and something’s that may not working they will appreciate it highly. For the most part, you will be the leader in their eyes because you will know more information than them anyway. After a couple of e-mails if they like what you are saying they will cling onto you and look forward to your next e-mails.
You want to make sure that you do not send to many promoting e-mails though because they will look at you as a spammer and eventually opt out of the list altogether. That’s why you want to send them e-mails about yourself, about things that you may be up to, even some funny YouTube videos. The point is to keep them entertained and to keep them on your list.
Also, for the most part this list should be highly targeted towards your niche so if a product comes out that you believe they can benefit from all you have to do is send them an e-mail and they will most likely check it out. And there is no reason why they should not trust you as a person if you continually follow up with them and give them useful strategies and tips.
The fun part is when they actually start e-mailing you back. From here you must always respond. The reason why you must respond is obvious, would you ever buy something from someone who does not respond from you? I sure wouldn’t’!
I get a lot of people e-mailing me asking questions, or even giving me advice. Take it all for what it’s worth and always respond even. Let them know your real…they will appreciate it.
E-mail marketing list building is essential for marketing on the Internet no matter what you’re promoting.