If you have made a Facebook page to promote your products and services online, then you are on to a good thing. Millions of people use Facebook on a daily basis and you should use your Facebook page to attract a portion of that traffic and divert it to your website.
But did you know that you can harness the power of Facebook right from your own site? All you need to do is to put up the Facebook “like” button on your articles, blog posts and other relevant pages on your site. Here are three benefits that you can enjoy from having the Facebook “like” button visible on your pages.
1. You add credibility to your website content. Association is a powerful tool on the Internet. When your website is associated with another important and trustworthy site, people think that your website is important and trustworthy too. Internet users have come to trust Facebook as a place where they can get reliable information. When people see the Facebook logo and like button on your site, they will feel that assurance that your site and its content are legitimate.
2. Your content can go viral. Word-of-mouth advertising is alive and kicking on the Internet and its power is most felt in social networks such as Facebook. When someone clicks on the “like” button on your page, it will show in that person’s Facebook newsfeed. Everyone who is included in that person’s Facebook friends list will be able to read that newsfeed. If they click on the link that leads back to your website and hit the “like” button as well, you will create a word-of-mouth avalanche. Be prepared for the surge of traffic that will generate.
3. It is easy to put up the “like” button. You do not need to be a web design expert to be able to put up the Facebook “like” button. You can generate the basic HTML code automatically from the Facebook developer page. Just provide the information that the code generator requires and paste the resulting code on your site. If you need more functionality from the “like” button, however, you have to have some knowledge of JavaScript.
No doubt that Facebook “Like” button implementation in your marketing funnel can dramatically increase the visitors flow to your blog or website. As more prospects you put on top of the funnel as more sales you will get in the bottom of it. Therefore, make sure to take action and implement it to your blog right away.
